Enhancing Crop Flavor & Appeal Through Gene Editing: Maximizing Consumer Satisfaction
Time: 9:01 am
day: Pre-Conference Day
Details:
Enhancing crop flavor and appeal through gene editing not only increases consumer satisfaction but also aligns agricultural innovation with evolving market demands, driving the future of sustainable food production. By improving taste, texture, and specialty traits, gene editing can create crops that are both more enjoyable and more functional, ultimately strengthening the connection between scientific advancements and everyday consumer
preferences while fostering greater acceptance of gene-edited foods.
Attend this workshop to experience:
- Optimizing Flavor & Texture: How gene editing modifies specific flavor and texture-related genes to enhance the sensory appeal of consumer crops
- Specialty Traits & Functionality: The focus on targeted traits that directly improve crop performance while enhancing consumer satisfaction
- Consumer Preferences & Market Alignment: Ensuring gene-edited crops meet market demands for better-tasting, higher-quality produce
- End-Use Connection: Strategies for connecting genetic improvements all the way through to the final product, delivering real consumer benefits
- Building Consumer Acceptance: How to effectively communicate the genuine benefits of gene-edited crops to foster trust and market adoption
