Lauren Scolnic
Associate Director, Communications Pairwise
Seminars
Wednesday 25th March 2026
Panel Discussion: Turning Consumer Insights into Market Advantage
10:00 am
- Translating consumer acceptance data into actionable strategies for product development and positioning
- Identifying trust-building tactics that accelerate adoption without compromising innovation speed
- Leveraging partnerships between technology providers, CPGs, and retailers to maximize premium potential
Wednesday 25th March 2026
Exploring Consumer Acceptance to Drive Gene-Edited Crop Success
9:00 am
- Highlighting real-world consumer reactions to gene-edited produce to validate market readiness
- Comparing academic insights with in-market testing to refine messaging and product positioning
- Collaborating with partners to showcase trust-building strategies and sustainable innovation
